Add $3,000–$10,000 per month, per chair. Your clients book the rebookings themselves.
Pura Luxe is the protein smoothing treatment your clients keep asking about. They come back every 6 months as their roots grow out, adding $600–$1,000 per client to your books every year. No chasing. No re-acquisition cost.
Free certification. Licensed stylists only. ~3 minute application.
Real results
Every texture. Every chair.
The math
What Pura Luxe could add to your books.
Move the sliders. These are real averages from certified salons, calculated without changing your current service mix, just adding Pura Luxe as a premium option.
The math nobody else shows you
Smoothing isn't a one-time service. It's an annuity.
Most treatments are sold like a single transaction, bring a client in, do the service, hope they come back.
Pura Luxe is different. The treatment lasts about 12 weeks, then naturally grows out at the root. Clients rebook every 6 months on their own , the same way they would for color. Two services per client, per year, at an average of $400 each.
1 client × 2 visits × $400 = $800 / year
From a single returning client. Compounding every year you keep them.
Scale it across your book
Same chair. Same hours. No new client acquisition.
The clients coming back every 6 months
These are the rebookings filling up your chair.
Every texture gets the same protocol, different processing. Fine, wavy, curly, coily, color-treated. One certification covers your whole book, and every one of these clients is on a 6-month rotation.
Frizz eliminated. Natural pattern preserved.
Four-step protocol, one chair, full treatment.
Safe on highlights. Shine restored, fade-free.
Frizz gone, body and movement intact.
Defined curls. No frizz halo.
Body retained. Glossy without flat-iron look.
From certified stylists
The real numbers. From the chairs already booking it.
“We added Pura Luxe as one service add-on and cleared an extra $3,400 the first month. Two months later my chair has been booked solid.”
“My clients put themselves on the books for their 6-month rebookings. I haven't had to send a reminder in over a year. That alone is worth it.”
“I did the math after 18 months: 14 clients on a Pura Luxe rotation are now worth $11,200 a year to me, and I didn't add a single new client to do it.”
Watch the work
Three reels. One protocol. Every hair type.
Each clip is a real transformation. Click any to play with sound.
Multi-texture transformation.
Gorgeous results
Color-safe protocol in action.
Stunning results
What Pura Luxe actually is.
The treatment, explained
The comparison
The revenue gap is where most stylists are leaving money on the table.
Lower rows are product trust attributes. Top rows are why your books look different.
The path to certification
Three steps. Most stylists are billing for Pura Luxe within a week.
Apply & verify your license
Submit your cosmetology license number, state, and expiration. We confirm credentials before issuing access to the training.
Watch the training & pass the assessment
The full Pura Luxe Protein Smoothing Treatment training, on your schedule. Pass the assessment and your certification is issued the same day.
Order your kit, start booking
Choose the $375 small kit, $650 single-stylist kit, or $1,950 salon kit. List Pura Luxe in your menu within a week.
Frequently asked
Before you apply.
Who can apply for certification?+
Pura Luxe is for licensed cosmetologists and salon owners only. We verify your credentials as part of the application, please have your license number ready.
How long does certification take?+
Most stylists complete the training and assessment in under 2 hours. Your digital certification is issued the same day you pass.
Is there a cost to certify?+
Certification itself is free for qualifying stylists. You'll order your starter kit separately once certified.
Does it really work on every hair type?+
Yes, including fine, color-treated, and curly textures. We do not recommend it for hair that has been treated with sodium hydroxide relaxers within 6 weeks.
What if my client wants to keep their curl pattern?+
Pura Luxe is a smoothing system, not a straightener. It reduces frizz, adds shine, and softens texture without flattening the natural pattern.
How long do results last?+
12 weeks and up to 24 weeks with proper at-home care. Many clients return on a quarterly cadence, building predictable recurring revenue.