What to know before hiring me.

A complete certification-to-kit purchase funnel, branded for your company, hosted on your subdomain. Includes: lead capture quiz, license verification, training video player, multi-question assessment with auto-grading, digital pass generation, kit purchase handoff with UTM attribution back to your Shopify (or whatever you sell on), an internal dashboard showing live conversion data, and full GA4 setup with custom events at every funnel step. You can walk a live version of all of this at puraluxe.thecreativeside.co.

Three weeks from kickoff to live URL. Week 1 is discovery and scaffold, Week 2 is the full conversion flow with your training content and assessment questions, Week 3 is analytics, tracking, deploy, and a final review pass. You see progress weekly and can give feedback at any point.

No, content creation isn't part of my service. Most brands at your stage already have a content manager or social team, and they know your voice better than I would. What I do provide is a content directiondocument each month: what hooks to test, what to point at the funnel, what to avoid based on what's converting. Your content team executes from that direction.

No problem. As part of the build, I deliver a ManyChat automation reference doc covering the exact flows to set up for your funnel: DM auto-replies, comment-to-DM triggers, lead qualification logic, and how to connect the flows to the funnel link. If your team is comfortable with ManyChat, they can build from the doc. If you'd rather I set it up for you, that's a one-time add-on (typically $1,500-2,500 depending on complexity).

Pro package: $9,500 setup + $2,500/month, 6-month minimum. This is the standard tier and what most clients are best served by. There's also a Starter at $7,500 setup + $1,500/month (less optimization work) and a Pro + Social at $12,500 setup + $4,500/month (includes IG content management when your team can't cover it). Setup-only with no monthly is available at $14,000, though I rarely recommend it.

Funnel optimization compounds over time. A funnel built and then ignored performs the same in October as in June. A funnel that's optimized monthly typically improves 30-60% in conversion rate over the first 6 months. The minimum protects both sides: I'm incentivized to deliver compounding value, and you're protected from churn disrupting the optimization arc.

30 days notice, no penalty. The funnel stays live on your subdomain. You keep all data, GA4 access, and the codebase. If you want me to hand off ownership to your in-house team, I provide a 2-hour walkthrough at no extra cost.

Yes, but I don't recommend it. The setup-only option is $14,000 (vs $9,500 with the Pro monthly) because the work is the same on my side but I lose the recurring relationship. You also lose the ongoing optimization, ManyChat maintenance, and bug fixes. Most clients who try setup-only end up hiring me back at month 3 because the dashboard becomes noise without weekly interpretation. Your call.

For full functionality, yes. Shopify viewer access lets me verify that UTM tags from the funnel are attributed correctly on each order. Meta Business Manager admin access lets me install your Pixel on the funnel and connect ManyChat to your Instagram account. Both accesses are reversible at any time on your end. The funnel still works without them, just with less attribution upside.

On a subdomain you own (e.g. apply.yourbrand.com). You own the domain. You own the data. You own the codebase. I host on Vercel which costs you nothing on the free tier, or roughly $20/month on Pro tier if your traffic is high. Hosting cost is yours, not bundled into my fee.

Depends on traffic quality. For brands driving real intent from Instagram (qualified bio link taps), I typically see 8-15% of visitors complete the apply form, 60-80% of qualified applicants complete the training, and 20-35% of those who pass the assessment proceed to the kit purchase. Your numbers will differ. The point of monthly optimization is that we measure and improve from a real baseline, not an industry guess.

You get a monthly written report with the headline metrics, conversion rate at each step, attribution back to specific Instagram content, and a specific recommendation for the next month. You also have always-on access to the live GA4 dashboard and the internal funnel dashboard, so you can check the data yourself anytime.

No, and you should be skeptical of anyone who does. I guarantee the funnel will be built, tracked, and optimized. I can't guarantee a specific conversion rate because too much depends on your traffic quality and product-market fit. What I will commit to: if at the 6-month mark we're not seeing measurable improvement and I think it's on my side, I'll refund the most recent month. I've never had to do this, but it's the standard I hold myself to.

Maya Shavit, solo marketing consultant operating as The Creative Side. Background in Instagram content strategy and brand voice for beauty and salon professional brands. I added the funnel + dev work this year after watching one too many clients drive real traffic that converted to nothing.

The live demo at /case-studyis the first complete deployment. The codebase is multi-tenant from day one, so subsequent builds reuse the architecture and ship faster. I'm being transparent that you'd be among my first three production clients in exchange for adoption pricing that's 30-40% below what I'll charge once I have three case studies live.

You shouldn't, yet. Hire me for a 15-minute call. Walk through the live funnel. Look at the case study. Talk to me about your brand. If after that you don't feel like I'd build you something useful, no hard feelings. The funnel is the best evidence I have, and it speaks for itself in a way a pitch deck never will.